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Diversifying Products and Services Can Help Manufacturers Thrive



Slow and steady may be a good strategy for a tortoise racing a hare but not the best for manufacturing companies.

When sales and profits are reasonable, it can be easy to sit back and just let things continue as they are. If it isn't broken, don't fix it, right?

You may enjoy short-term success with what is working now, but how long will that last? While you are sitting back and relaxing, it's a good bet your competition is looking for ways to improve their products and services, or considering diversifying their current products and services to reach new demographics and potentially entice some of your customers over to them.

If you are in a position where you are feeling "comfortable," this is the time to look at developing new products or expanding the services you currently offer. With steady sales and profits, you should have the cash flow to invest in diversifying to serve a broader customer base, creating new revenue streams.

Still not convinced you need to make changes? Here are a few reasons why diversification is essential to manufacturing companies:

Risk Management

Diversifying products and services reduces a company's reliance on a single product or market, reducing the impact of any potential downturns or changes in customer preferences.

For example, if a company produces only one type of product and there is a shift in consumer demand, the company may struggle to remain profitable. However, if the company diversifies its product line, it can spread the risk of this downturn across multiple products and markets.

Increased Revenue

Offering a more comprehensive range of products and services allows companies to tap into new markets and reach new customers. This can increase the company's overall revenue and provide a cushion against economic slowdowns.

Customer Loyalty

Offering a more comprehensive range of products and services can help companies build customer loyalty by providing customers with a one-stop shop for all their needs. This can be especially valuable in industries where customers regularly purchase products over time, such as the automotive or construction industries.

Cost Savings

Diversifying products and services can also lead to cost savings as companies can take advantage of economies of scale and shared resources. For example, a company that produces multiple products can purchase raw materials in bulk, reducing the cost per unit of each product.

Innovation

By offering a more comprehensive range of products and services, companies can encourage innovation and creativity among their employees. This can lead to developing new products and services that can increase revenue and provide a competitive edge.

Diversify Wisely

As with any significant changes to a business and its processes, consider the potential risks and challenges before you start implementing any of these strategies.

Companies may need to buy new equipment, hire more employees, and create new marketing strategies, which can be expensive. If you decide to add new products, you may need to invest in research and development as part of the development and safety process.

Diversifying products and services is an essential strategy for manufacturing companies to remain competitive and protect themselves against economic downturns. Offering a more comprehensive range of products and services allows companies to reduce risk, increase revenue, build customer loyalty, realize cost savings, and encourage innovation.

Don't be satisfied with "comfortable." If you have questions or want to learn more about how your company can diversify your products and services, reach out to one of our professionals.

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Biz Tip Topic Expert: Todd Clemens, CPA, CFE, CGMA

Todd Clemens, CPA, CFE, CGMA

Todd is a Principal at SVA Certified Public Accountants and works with closely-held businesses in the manufacturing, distribution, and construction industries. His specialties include offering assurance services (audits, reviews, compilations, forecasts, and projections), mergers and acquisition services, fraud and litigation support services, and outsourced CFO services.

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