Kramer Madison

SVA's Business Acquisition Expertise Benefits Kramer Madison

As a long-time employee of Kramer Printing – now Kramer Madison, Gina Weise is proud to be the new owner and president. Kramer Printing was formed in 1936 by Mildred Gill Kramer, one of the first women to graduate from the University of Wisconsin-Madison School of Business. She was a pioneer in an industry dominated by men and built a flourishing letter shop on Capitol square.

Thirty years ago Gina started with Kramer Madison and recently served as the CFO, before purchasing the business. “I am so excited to continue the legacy of Kramer Madison. As a woman-owned business, continuing Mildred’s legacy is something I am very proud of.”

As the CFO, Gina worked with SVA and continues to say, “I’ve relied on SVA’s advice and knowledge from the very beginning of my career. Fresh out of college, SVA was there to answer any accounting questions I had, from advice on new tax laws to depreciation schedules, end-of-year tax preparation, and year-end financial statements.  They’ve been my trusted advisor for the past 30 years.”

Naturally when Gina was looking to purchase the business, she reached out to SVA for business acquisition expertise. “The knowledge and advice that SVA offered during the acquisition allowed me to purchase Kramer Madison. I never thought it would be possible, but with their advice on how to structure the deal and their financing suggestions that provided significant savings, it allowed me to secure the financing to purchase the company.”

SVA prepared projections, offered financing advice regarding SBA loans, recommended financial institutions experienced in SBA lending, and prepared a business valuation. “I found SVA’s expertise extremely vital during the purchasing process and the financial transition has been easy, allowing me to focus on growing the company and providing the exceptional quality and service our customers have grown accustomed to,” says Gina.