Diversity, equity, and inclusion (DEI) is constantly evolving, and it is easy to see why nonprofits may struggle to understand the challenges and opportunities as they try to thrive in a socially conscious environment.
Deborah Biddle, Founder and Chief Consultant of The People Company Consulting Group, recently shared her insights on DEI in the contemporary nonprofit landscape, as well as actionable strategies nonprofits can put into place.
The Evolving DEI Landscape
DEI practitioners are experiencing a mix of frustration, fear, hope, and fatigue. There's a noted increase in hostility towards DEI, with numerous pieces of legislation targeting DEI across various states.
Just a few years ago, DEI positions were in high demand. Now, some organizations are laying off DEI leaders, defunding initiatives, or shutting them down entirely. The good news is that the majority of nonprofit organizations remain committed to DEI work.
Despite challenges, there's a determination not to give up the fight for equity and inclusion. Here are nine ways nonprofits can navigate the DEI environment.
1. Get Ready
Your organization may have legal battles to fight, and it is important to be prepared. This includes working to establish a slush fund or legal fund. Plan to set aside resources so you’re not caught unawares if the event your organization has to deal with legal issues.
2. Stand Your Ground
Those in philanthropy must be ready to take a stand against injustice and inequality. Be an advocate and ally, not only for your organization and its work, but for the work and reputation of others in the community doing important DEI work.
3. Tell Your Story
Many in the nonprofit area are adept at telling their stories, whether it’s at events, in newsletters, or on social media. Keep telling that story – share the impact your organization makes, how it has changed and improved lives, and what the nonprofit has done to support those in need. It’s important to continue to share messaging about why your organization is valuable and needed in this space.
4. Advocate and Encourage
Encourage community and other nonprofit organization members to support leaders that work towards equality and pushing DEI initiatives forward. Those with a stake in the nonprofit world should advocate and encourage each other to be a voice for the voiceless.
5. Run Counter Measures
You may face pressure from donors about your DEI activities. In some cases, donors may even state that they will no longer support your nonprofit if you are focusing on work that they disagree with. Be prepared to find new and creative ways to raise funds and attract more volunteers that can help your organization thrive.
6. Think Outside the Box
Your funding does not all have to come from major donors. With a strong rallying cry, it’s possible to get people behind you. A large number of donors giving just a few dollars can make a difference. That’s why it’s so important to tell your story and get the word out about what your organization does and what it is trying to do in the DEI space.
7. A Way with Words
Don’t hide what you are doing to support DEI initiatives. You may need to shift or repurpose some of the language you use to appeal to the broadest audience, but it’s not necessary to sugarcoat your efforts. If your nonprofit is doing the work to be inclusive, don’t shy away from that. Make it known and don’t let loud opposing voices drown out your message.
8. Work Together
It’s important for the nonprofit receiving funds and the funders providing resources to work together to make the best decisions for the nonprofit, provide the best service and offer the best resources. Asking donors to advocate on your behalf can help raise additional funds.
9. Don't Quit
Continue your DEI efforts while remaining mindful of potential pushback and legal challenges. Expand programs to include all identities, de-emphasize demographic targets, and focus more on creating cultures of inclusion that benefit everyone in the community. Affirmative action isn’t a roadblock, but a hurdle that we can get over.
About the Author
Deborah Biddle is a Certified Diversity Professional, coach, and experienced business leader. She strengthens organizations by helping individuals and leaders at all levels to understand and move toward a more inclusive environment. She does this through consulting, one-on-one leadership coaching, diversity, equity and inclusion workshops, and by providing thorough organizational assessments. Deborah is the Founder and Chief Consultant of The People Company Consulting Group.
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