In each financial area, there are Key Performance Indicators (KPIs) that are used to measure performance. A KPI is simply a quantifiable measure or metric that tells how a company is performing. Examples of common KPIs include debt to equity ratio, working capital, return on equity, profit and loss reports, current accounts receivables and payables, income and expenses, inventory turn, net and gross profit margins, etc. KPIs differ from one industry to the next. Once you know the key KPIs for your company, you can start putting together the information necessary to measure and analyze the KPIs for your business.