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SVA’s Hoege Featured in Accounting Today Magazine

SVA’s Chief Operating Officer Jennifer Hoege is featured in an article in Accounting Today titled “Enter the Era of the Client”.

In the tax office of tomorrow, advanced technologies and processes will help deliver better experiences. According to Hoege, “CPA firms now, regardless of size, are able to afford and leverage AI and analytics to streamline their processes. That affordability levels the playing field in the industry…The economies of scale are no longer the only element required to compete.”  

Among the solutions used by SVA is XCM, a provider of cloud-based workflow productivity enablement solutions. SVA is also looking to enhance the client experience and facilitate client collaboration through a central hub. Leveraging innovative technologies not only helps SVA better serve the needs of its clients, but also helps attract and retain top talent.

Jennifer is the Chief Operating Officer for SVA, A Professional Services Company. She leads the operational areas of SVA with an eye on process optimization and creating the ideal client experience. Her talent for rapidly, accurately and effectively assessing systems and cost-effective changes enhances both internal and external client service.

To read the full article, click here.


Since our inception in 1974, we have focused on developing long-standing business relationships. As our clients’ businesses and personal interests have grown, we have increased our service offerings to meet their expanding needs.

Now over 45 years later, SVA and its affiliates are recognized leaders offering a wide range of professional services including audit and accounting, tax, business information technologies, wealth management, trust and estate administration services.

The cornerstone of SVA will always remain the same, providing service and value to help our clients achieve measurable results, while exceeding their expectations. SVA is not only dedicated to the clients we serve, we are dedicated to the communities we serve, maintaining a long tradition of involvement and support.

SVA is headquartered in Madison, Wisconsin, employs over 300 staff, and has additional offices in Milwaukee and Appleton, Wisconsin and Rockford, Illinois.