Theran Welsh

CPA

Principal

(608) 826-2039

welsht@sva.com

Madison

Areas of Expertise

Profitability Analysis

Cash Flow Projections

Increasing Shareholder Value

On The Job

Theran is a Principal with SVA Certified Public Accountants with focused expertise in the construction industry.

Theran has experience advising construction CEO’s. He helps construction companies select choice of entity to reduce tax liability, set business strategy while developing initiatives for contractors to increase shareholder value. By utilizing the team approach to client service, contractor clients have access to the depth of resources available at SVA. During his tenure, he has helped to develop SVA’s cost segregation, condo reserve study and construction contract compliance analysis services.

Utilizing his industry expertise, Theran also assists construction clients in analyzing overhead recovery methods, identifying areas of tax exposure and searching out specific opportunities for tax savings. All these efforts have resulted in substantial profit improvements for contractors.

education

University of Wisconsin - Madison - Bachelor of Arts

credentials

Certified Public Accountant (CPA)

speaking experience

"Cash is King - Effective Cash Flow Management" - Lorman Education Services
"Benchmarking Your Business" - Metropolitan Business Association
"Where Did the Money Go - Using Cash Flow Management" - Lorman Education Services
"Construction Contract Account - A 3-Dimensional Look at the Numbers" - Lorman Education Services
Negotiating with Banks - Associated Builders & Contractors
Accounting for Construction Contracts - Tax Tips and Money-Saving Strategies
"What is GAAP for Contractors?" - Wisconsin Landscapers Contractors Association
"Creating Wealth through Landscaper Financial Management Toolbox" - Wisconsin Landscapers Contractors Association
"Consequences of Overbilling/Underbilling" - National Association of Women in Construction
"Preparing for Success - Choice of Entity" - National Association of the Remodeling Industry of Madison
Associated General Contractors - Multi-State Contracting

publications

Phantom Stock Plans - Construction Accounting & Taxation Journal
Choosing the Right Entity for Maximum Tax Benefits - Construction Accounting & Taxation Journal