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Theran Welsh



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Areas of Expertise

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Profitability Analysis

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Cash Flow Projections

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Increasing Shareholder Value

On The Job

Theran is a Principal with SVA Certified Public Accountants with focused expertise in the construction industry. 

Theran has experience advising construction CEO’s. He helps construction companies select choice of entity to reduce tax liability, set business strategy while developing initiatives for contractors to increase shareholder value. By utilizing the team approach to client service, contractor clients have access to the depth of resources available at SVA. During his tenure, he has helped to develop SVA’s cost segregation, condo reserve study and construction contract compliance analysis services.

Utilizing his industry expertise, Theran also assists construction clients in analyzing overhead recovery methods, identifying areas of tax exposure and searching out specific opportunities for tax savings. All these efforts have resulted in substantial profit improvements for contractors.


  • University of Wisconsin - Madison - Bachelor of Arts


  • Certified Public Accountant (CPA)

speaking experience

  • "Cash is King - Effective Cash Flow Management" - Lorman Education Services
  • "Benchmarking Your Business" - Metropolitan Business Association
  • "Where Did the Money Go - Using Cash Flow Management" - Lorman Education Services
  • "Construction Contract Account - A 3-Dimensional Look at the Numbers" - Lorman Education Services
  • Negotiating with Banks - Associated Builders & Contractors
  • Accounting for Construction Contracts - Tax Tips and Money-Saving Strategies
  • "What is GAAP for Contractors?" - Wisconsin Landscapers Contractors Association
  • "Creating Wealth through Landscaper Financial Management Toolbox" - Wisconsin Landscapers Contractors Association
  • "Consequences of Overbilling/Underbilling" - National Association of Women in Construction
  • "Preparing for Success - Choice of Entity" - National Association of the Remodeling Industry of Madison
  • Associated General Contractors - Multi-State Contracting


  • Phantom Stock Plans - Construction Accounting & Taxation Journal
  • Choosing the Right Entity for Maximum Tax Benefits - Construction Accounting & Taxation Journal

professional memberships, affiliations & activities

  • American Institute of Certified Public Accountants (AICPA)
  • Wisconsin Institute of Public Accountants (WICPA)
  • Madison Area Builders Association (MABA)
  • Construction Financial Management (CFMA)
  • Associated General Contractors of Wisconsin (AGC) - Past President
  • Associated Builders & Contractors (ABC)
  • Wisconsin Green Building Alliance (WGBA)

civic & community involvement

  • American Family Children’s Hospital Development Partners Advisory Board
  • Madison Club - Board of Directors
  • Blue Line Club, Inc. - Past President
  • Exchange Club of Downtown Madison Past President
  • United Way - Cabinet Member
  • UW Badger Hockey Golf Outing - Chair
  • National W Club

Awards and Affiliations

Forbes Names SVA as 2021 America's Best Accounting Firms


Madison, WI
1221 John Q Hammons Dr, Suite 100
Madison, WI 53717
(608) 831-8181

Milwaukee, WI
18650 W. Corporate Drive, Suite 200
Brookfield, WI 53045
(262) 641-6888

Colorado Springs, CO
1880 Office Club Pointe, Suite 128
Colorado Springs, CO 80920
(719) 413-5551

SVA BBB Business Review Man Standing


(888) 574-4782

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