Landa Carson knows great food. He has worked in the food service industry his entire career and had aspirations of owning his own business. In 1999, he opened his own catering company. Fresh and Safe began by catering 200 breakfast and lunch meals to two Milwaukee schools. His business thrived and within two years he was planning, preparing and delivering 1400 meals to area schoolchildren.
As his business grew and changed, he faced challenges with his existing accountant and advisors. It was at this point that Landa was introduced to SVA who guided Fresh and Safe through an IRS examination and the business relationship based on trust began.
A cornerstone of SVA’s business consulting is one-on-one coaching sessions where they get to know the clients and their businesses better. It’s through these meetings that a solid relationship was built with Landa. During one of these coaching sessions at Fresh and Safe, SVA was able to see the operation firsthand and make significant recommendations.
“SVA is continuously pushing me to expand my boundaries to make the business more lucrative,” stated Landa. Fresh and Safe increased their operations space from 1400 to 8700 square feet. Being able to create the proper assembly line for preparing meals kept costs down and the new space provided the opportunity to increase meal preparation and revenue by 200%.
“Without SVA’s guidance and education to know my numbers, it would not have been possible for me to expand my business. Knowing how to control my costs, manage gross profit and keep my profit margins in line gave me a sense of security to move my business to a new location,” stated Larson. “The last ten years have been a learning process. Every step gets me closer to reaching my financial goals.”